Tatango

My Role

Account Manager

The Ask

Part One: Generate quality MQLs that progress through the sales process.

Part Two: Transition target audience from political campaigns to nonprofit organizations.

The Strategy

Rapidly test new audience variations to find the ideal target market on LinkedIn.

Design less-conventional ads that increase user click through rates.

Introduce native lead forms within the LinkedIn platform to increase form completion rates.

The Results

Within 12 months, I reduced the average cost per MQL from $4,000 to $200

while maintaining lead quality.

This increased the number of monthly leads from 12 to more than 200 per month with the same budget.

The strategy I implemented identified the ideal NPO audience and captured conversions while maintaining Tatango's brand relationship with political organizations.

Made LinkedIn Tatango's #1 platform for quality leads.

Big Moves

I would never call myself a graphic designer or a copy writer, but take a look at some of the ads I created that shattered records for Tatango.