top of page

Resume

Experience

Oct 2022 - Present

SENIOR ACCOUNT MANAGER

B2Linked

Lehi, UT

  • Foster relationships with top-spending national and international clients

  • Design campaign strategy, manage campaign execution, and enhance performance

  • Manage $2M annual budgets to optimize lead generation and consumer awareness

  • Select Clients: Gap Inc - Gap, Old Navy, Athleta, Banana Republic; Kustomer (Meta); World Kinect

Apr 2022 - Oct 2022

ACCOUNT MANAGER

B2Linked

Lehi, UT

  • Maintain 12 simultaneous client relations as primary agency point of contact

  • Implemented strategy that reduced ad costs by 80% and increased click through rates by 300%

  • Designed ads that increased rate of MQLs by 10x and reduced cost of new customers by 75%

Jan 2021 - Apr 2022

LINKEDIN ADS SPECIALIST

B2Linked

Lehi, UT

  • Created targeted ad campaign audiences, imagery, and ad copy for 15+ clients

  • Managed $200k monthly budgets, bids, click through rates, and various performance indicators

  • Designed ads that increased conversion rates by 80% for leads valued at $350,000

Aug 2020 - Present

ACCOUNT MANAGER, STRATEGIST

BYU AdLab

Provo, UT

  • Lead and participate in 10+ strategy teams for clients and student spec work

  • Conduct consumer insight research through surveys, interviews, and focus groups

  • Manage schedules, write briefs, prepare and deliver pitch decks for client presentations

  • Clients: Amazon, BYUtv, The Church of Jesus Christ of Latter-day Saints

Jan 2021 - Apr 2021

SOCIAL MEDIA TEAM MANAGER

Coral Vita

Provo, UT

  • Directed team of five to expand Coral Vita’s social media reach and engagement

  • Increased Instagram engagement and following by 30%

  • Launched a TikTok account and created video content to attract new audiences

  • Created a cohesive brand by establishing an original 15-page style guide

Education

BRIGHAM YOUNG UNIVERSITY

B.A. Communications: Advertising

Minor: Business

GPA: 3.97 | Dean's List | Academic Scholarship

National Honor Society in Journalism and Mass Communications

Provo, UT

Certifications

LinkedIn Marketing Solutions

Meta Certified Digital Marketing Associate

LinkedIn Marketing Strategy

Google Ads Search

Microsoft Office Suite

Google Analytics

Additional Involvement

2022 Washington Media Scholars Media Plan Case Competition Semi-Finalist

Taught elementary children reading skills as a member of BYU’s Family Literacy Club

Instructed 30+ women at weekly religious studies group

American Advertising Federation Member

bottom of page