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Kustomer

Part of Meta

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My Role

Account Manager

The Ask

Generate quality leads that continually convert further down funnel.

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Test audiences to identify new customer opportunities.

The Strategy

Rapidly test new audience variations to find the ideal target market on LinkedIn.

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Design new ads that conform to self-discovered best practices.

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Marry front end data with back end to effectively track lead progress through conversion cycle.

The Results

Increased average click through rates by 300% over a six month period.

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Made LinkedIn Kustomer's #1 social media platform for quality leads.

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