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Indeed

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My Role

LinkedIn Ad Specialists

My Tasks

Manage $1.4M in ad spend each quarter.

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Launch thousands of ads each week.

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Generate daily, weekly, and monthly reports.

The Strategy

Test various bidding strategies to identify the most efficient use of ad spend.

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Establish a quarterly launch schedule and prepare campaigns/ads in advance of launch.

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Q/A every launch and check the account daily to ensure proper function.

The Results

Successfully created 400 unique targeting campaigns to reach Indeed's ideal candidates.

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Adjusted campaigns to attain click through rates 20% higher than industry standard and costs per impression 30% below industry standard.

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