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Indeed
My Role
LinkedIn Ad Specialists
My Tasks
Manage $1.4M in ad spend each quarter.
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Launch thousands of ads each week.
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Generate daily, weekly, and monthly reports.
The Strategy
Test various bidding strategies to identify the most efficient use of ad spend.
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Establish a quarterly launch schedule and prepare campaigns/ads in advance of launch.
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Q/A every launch and check the account daily to ensure proper function.
The Results
Successfully created 400 unique targeting campaigns to reach Indeed's ideal candidates.
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Adjusted campaigns to attain click through rates 20% higher than industry standard and costs per impression 30% below industry standard.
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