Gap Brands

Gap, Athleta, Banana Republic, Old Navy, Gap Inc.

Account Manager

Part One: Increase general brand awareness with potential employees.

Part Two: Increase holiday store employee applicants.

Identify unique target audiences for each brand that would be interested in immediately employment for the holiday.

Test various audiences to gauge brand status and establish trust to encourage future employment opportunities.

Increased brand awareness and holiday content engagement by 100x compared to the previous year.

Reduced cost per click by 90% compared to the previous year's holiday campaigns.

Narrowed audience size by 98% to focus on ideal users and increase quantity of high-quality job applicants.