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Amazon
My Role
Account Strategist
The Ask
Conduct market research to generate user insights.
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Subject to NDA, no further details available.
The Strategy
Conducted preliminary research to identify target demographic and complete competitor analysis.
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Plan and execute a qualitative study with the target demographic including surveys and in-depth interviews.
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Identify user and market insights that offer opportunities for growth.
The Results
We identified the main demographic and the relevant insights.
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Worked closely with the creative team to generate ideas for implementation based on the insights we generated.
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Presented a finalized report and pitched recommendations to Amazon team.
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