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Amazon

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My Role

Account Strategist

The Ask

Conduct market research to generate user insights.

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Subject to NDA, no further details available.

The Strategy

Conducted preliminary research to identify target demographic and complete competitor analysis.

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Plan and execute a qualitative study with the target demographic including surveys and in-depth interviews.

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Identify user and market insights that offer opportunities for growth.

The Results

We identified the main demographic and the relevant insights.

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Worked closely with the creative team to generate ideas for implementation based on the insights we generated.

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Presented a finalized report and pitched recommendations to Amazon team.

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